Do competitor and market research with AI

Updated 2026-10-12 30 分钟(含多源核对) Difficulty ★★☆☆☆Author Skills 编辑部

Skills used in this guide (4)

The value of research is the source, not the length of the conclusion. The discipline: every key number carries a source link; conclusions AI can't source are guesses — keep them out of formal material.

Who this is for / not for

For:

  • Quickly map a market / a class of competitors
  • Need a cited brief to support a decision
  • Willing to verify key numbers

Not for:

  • Legal-grade due diligence (AI research can't replace it)
  • Domains where data is paid / not public
  • Want a pretty conclusion, don't care about basis

Before you start

  1. Research question: what to answer (size? competitor diff? barrier to entry?).
  2. Known info: your internal shares, data.
  3. Trusted source list: prefer official, broker, industry reports; avoid promo fluff.

Steps

1. Install the skill

market-research is a cited market-research skill. Copy its folder into your client's skills directory (same as any Agent Skill):

ClientDirectory
Claude Code~/.claude/skills/
Codex~/.codex/skills/
Cursor~/.cursor/skills/
Trae~/.trae/skills/
CodeBuddy~/.codebuddy/skills/
Tongyi Lingma~/.lingma/skills/

2. Break the question into retrievable sub-questions

text
Research the domestic AI coding-assistant market, brief:
1. main players (5 domestic, 5 global) and positioning diff
2. estimate MAU tier from public data (cite source)
3. compare pain points across 3 user types
Every key number must carry a source link; unsourced marked "unverified", don't invent.

3. Cross-check multiple sources

Use research-deep for multi-source deep retrieval; key numbers confirmed by ≥2 independent sources; flag big gaps.

4. Land on a decision

Conclusion must return to "so what should we do", not stop at description.

Pitfalls

PitSymptomFix
No sourcePretty but untraceableForce source link per key number
Single sourceOne voice as fact≥2 sources for key numbers
Mixed口径Forecast as actualDistinguish actual / forecast / target
Promo as dataNumbers from fluffPrefer official + third-party reports
Describe not concludeRead but no actionConclusion returns to "what to do"

FAQ

Use AI numbers directly?

Not as fact. Every key number must carry a source; unsourced marked "unverified".

Formal due diligence?

AI research is screening and mapping; formal DD still needs experts + paid data.

Competitor compare without errors?

Use competitive-platform-analysis for platform compare, cross-check official sources.

How long?

First brief ~30 min; rigorous cross-check takes longer but worth it.

Track competitors on schedule?

Yes — make the research task run on a schedule, produce cited change briefs regularly.

Related guides

Continue across these scenes:

相关源码

一句话结论

结论:调研的价值在出处不在长度——每条关键数字都带来源,给不出处的当猜测别写进正式材料。

References

Related Scenes